#BeTheKey

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#BeTheKey

Campaign against extremism and Islamophobia on the networks and in the streets. Within the framework of the Observatory, a group of students from the School took on this task with the desire to improve society in general and the neighborhood in particular, especially after the terrorist attack of 17 August 2017. The campaign has not only taken place digitally (Facebook, Twitter and Instagram), but has also included street actions and involvement in the neighborhood, both through institutions and individuals.

This initiative was born within the framework of the Blanquerna Observatory of Communication, Religion and Culture and from the concern of 7 young people between the ages of 18 and 25 years who have observed how the terrorist attacks of last August 17th hit the heart of the neighborhood where their Faculty is located. The initiative’s main goal is to eliminate hate speech and Islamophobia. The campaign focuses on the fight against Islamophobic hate speech that exists online and offline in this area of ​​the city, where our centre is located. #BeTheKey was created to make the population aware of this social injustice, as well as to empower citizens to fight against it. It stresses that everyone, especially young people, could be the key to change, from preventing prejudice to improving understanding and knowledge about various cultures. The main tools to achieve these goals are social networks, the media and local entities and institutions.

#BeTheKey in the media

#BeTheKey, has been able to be present in various media such as: La Vanguardia, Catalunya Ràdio, the Spanish Television (TV1), El Punt Avui, Catalunya Religió, Ràdio Estel, Ràdio Matadepera, TV3. Check out some links:

Ways to collaborate

There are several ways to collaborate, through our image contest, sending a DM to get in touch with us, participating in workshops or meetings and above all, being the key to bring change to society.

We have received grants from…

  • EDV Partners
  • Fundación Pluralismo y Convivencia
  • Media Diversity Institute

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