Peer to Peer

Posted on

Peer to Peer: Facebook Global Digital Challenge (P2P)

Facebook‘s global initiative for young university students and international competitions to harness students’ capacity for innovation to tackle prejudice, hate and extremism online. Student teams are challenged to counter the prevalence of hate and extremism on social media in a way that is credible and authentic to their peers and communities, with no limits on creativity. To do this, students had to choose a target audience and create positive, alternative narratives to hate speech online to support local communities. The program reached 75 countries.

The Blanquerna Observatory participated with students from the Blanquerna School of Communication and International Relations, with whom they created the #BeTheKey campaign.

The campaign focuses on combating Islamophobic hate speech, both online and offline, in the area of the city where our center is located. #BeTheKey was created to raise public awareness of this social injustice and to empower citizens to fight it. It emphasizes that everyone, especially young people, can be the key to change, from preventing prejudice to improving understanding and knowledge of different cultures. The main tools for achieving these goals are social networks, the media and local bodies and institutions.

Related news

The Obs presents #BeTheKey at the Swedish Embassy in Madrid

#BeTheKey at the “Horizon 2030: mapping and perspectives of the SDG at the URL”

#BeThekey campaign is presented by two students of Blanquerna in a workshop hosted by the the European Commission

#BeTheKey at #StopH8Speech Conference of KAICIID

#BeTheKey in Egypt

#BeTheKey congress has been held in Madrid with Centro Sefarad-Israel

The Obs and #BeTheKey organize an event with influencers combating against hate speech

The Obs presents at the I International Congress of Religious Freedom and Conscience

International Day for Tolerance

The Obs at the FAL Virtual Marathon

Màrius Serra: “To create is to play with the words”

Obs Webinar with Amanda Figueras on Islam and Coronavirus

Míriam Hatibi presents “Mira’m als ulls” within the framework of the campaign Be The Key