Valentina Laferrara defends her thesis: “Seeking a Sustainable Business Model in the Digital Environment: An Analysis of the Role of Web Analytics and Social Media in Modern Media Strategies”

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Valentina Laferrara, member of the Blanquerna Observatory of Communication, Religion and Culture, has completed her Doctorate in Communication with a thesis entitled “Seeking a Sustainable Business Model in the Digital Environment: An Analysis of the Role of Web Analytics and Social Media in Modern Media Strategies”. This research, which was directed by Dr Josep Lluís Micó Sanz and Dr Santiago Javier Justel Vázquez, was graded excellent. The project was supported by the Generalitat de Catalunya and the European Social Fund.